UNCONVENTIONAL

To truly delight, we are prepared to jump through hoops.

The main objective is to create original and innovative projects that achieve the sought-after result. From a showcase within an aquarium in a point of sale to guerrilla marketing … we tackle every challenge, all around Italy, with the utmost care and enthusiasm.
Karisma Communication Unconventional Guerrilla Neutro Roberts
Karisma Communication Unconventional Guerrilla Neutro Roberts
Karisma Communication Unconventional Guerrilla Neutro Roberts

Guerrilla, Milan

NEUTRO ROBERTS

Development, conception and organisation of a guerrilla activity at Virgin Fitness Centres in Milan, Turin, Bologna, Florence and Rome for the launch of the new Neutro Roberts men’s deodorant. In the changing rooms of each centre, gymgoers were surprised to find numerous product samples in their lockers. On the way out, hostesses and stewards interviewed customers and engaged them in funny selfies.

Special Creation

SCHWEPPES

Development and conception of a guerrilla marketing activity linked to digital activities for Schweppes in connection with the campaign. Here, a self-supporting, life-size wooden door was created and used during trade fairs and events, where guests could take photos and shoot funny videos to be posted on social media with the hashtag “alwayscurious”.
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Karisma Communication Unconventional Intrattenimento bambini Bou-tek Wide Care

Bou-Tek Corporate Event, Milan

WIDE CARE

Organisation of entertainment activities for children aged between 5 and 12 years during Wide Care’s corporate event in the Bou-Tek space. A dedicated area with specialised staff and a great personalised buffet awaited the little guests. Children were able to play with the kinect area and a touch screen, for which event-themed graphics had been created.

100 Alberi d’Autore, Rome

JAEGER-LE COULTRE

Design and realisation of a Jaeger-LeCoultre branded Christmas tree for the charity event “I 100 Alberi d’Autore”.
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Brand Ambassador Laboratory

SCHWEPPES

Development, conception and organisation of Mixology-themed workshops in various Italian cities, held by Schweppes Brand Ambassador Giacomo Diamante and dedicated to professionals and bartenders.

Special Showcase, Brescia

PANERAI

Design and development of an exhibition inside a huge aquarium located in an old newsstand in the heart of Brescia. Amongst tropical fish, customers could admire the novelties of the haute horlogerie brand.

Karisma Communication Unconventional Guerrilla marketing itinerante Unipol
Karisma Communication Unconventional Guerrilla marketing itinerante Unipol

Guerrilla , Bologna

UNIPOL

Development, conception and organisation of a guerrilla marketing operation in the city of Bologna, to communicate the opening and services of the Cubo location as a cultural space. Aimed in particular at families, the operation involved the study of two mascots, designed and created ad hoc, who took part in a leafleting activity. The operation was repeated for three years.

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CONTACTS

Via A. Sciesa, 24/A 20135 – Milano
e-mail: info@karismacom.it
Ph. +39 02 83547679

Karisma Communication Srl
P.I. 03390270969

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